It’s very fitting that “Phoebe,” “Producer,” and “Possibly the friendliest person you’ll ever meet” all begin with “P”...don’t you think?!

Meet ✨ @phoeberiesel ✨—SHADOW’s creative producer, or more commonly known as the eyes, ears, and brains of most operations. Whether it’s a Super Bowl commercial set or the wedding of her dreams (congrats to our newest BRIDE 💍), Phoebe hears “jump!” and before you know it, she’s soaring through the air.

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NEW WORK: TIMBERLAND X AMERICAN EAGLE FT. ROLE MODEL

The perfect 90s-core starter pack for fall:
📹 @timberland boots
📹 @americaneagle denim on denim on denim
📹 Today’s ✨IT✨ boy: @rolemodel

This collab scratched a long overdue itch in our 90s brains, with a little Gen Z flare, of course. Our 20-something SHADOWs said “Uh, we should definitely be producing a campaign with one of the sexiest men alive”. And we said, “No, yeah, for sure.”

We developed the creative alongside our partners at AE, and honestly it feels so fall, SO AUTUMN, you’d never guess we produced it on a blistering hot summer day in August! (We did)

Now if you’ll excuse us, we have an album to commit to memory. Drop your favorite @rolemodel song below 👇

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17 years of SHADOW and our biggest takeaways are: 

1. Though we tend to stay behind the scenes - we too are the ✨talent✨
2. We always have So. Many. Notes. 
3. We certainly Give a F*ck and Go For It

While normally nostalgic and overly shared on social media, this year’s anniversary looks a bit different! Inspired by these 3 nuggets of wisdom that stemmed from 17 years of learnings on learnings, we’re dropping fun-cool-trendy-and-undeniably-work-appropriate MERCH 🤩 (and by merch, we mean your new daily uniform 👀).

Head to our TikTok to shop our very first drop! We usually pair ours with a dose of sarcasm, a dash of creativity, and a zoom call that desperately needed some more energy - but we highly encourage you to style these crewnecks your way. 😉

Happy shopping and happy 17 years, because we couldn’t have made it without you…making it your anniversary, too ❤️

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It’s ✨giving✨season with @troyesivan and @charli_xcx’s dance. Who will give the most?

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Barn jackets go with fall like shopping goes with Google 👯‍♀️ Searches are up 5,000% for this fall staple. Shop your favorite at the link in bio.

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ALL SMIZE! e.l.f. Court is now in session. ✨

Who’s presiding over our world of lustrous justice?! 👀 The verdict is still undecided… but whoever it is has our jury gooped and gagged.

Tune into the BIG GAME on 2.11 to find out. 🏈📺 #eyeslipsfacts #elfcosmetics

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Look who’s back together in the courtroom! Glowy things come in 3️⃣s – like field goals or your fave law squad. ✨

Tune in to the BIG GAME on 2.11 as this triple threat serves justice for the eyes, lips, and face. 🏈💖

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