RELEVANT WORK EXPERIENCE:

SHADOW
Senior Social Media Manager | September 2023 - Present

- Co-manages a team of four employees, meeting with each employee once a week to offer feedback and mentorship.
- Spearheads the development and execution of robust social media strategies and campaign ideation for a diverse portfolio of clients across several industries.
- Leads the day-to-day management of Shop with Google’s Instagram page, inclusive of content creation, brand partnerships, copywriting, calendar management, and community management.
- Oversees daily client communications and acts as main point of contact for any daily content concerns or questions.
- Leads the development of creative briefs for video and photo shoots, including mood boards and shot lists, to guide content creation initiatives, further assisting on set during each shoot.

J.Crew
Senior Associate, Social Media | January 2023 - September 2023

- Increased J.Crew’s TikTok posting cadence from once every 2 weeks to 4-5 videos per week, leading the ideation and creation of lo-fi video content for the brand.
- Owned day-to-day community management and interactions across all J.Crew social media channels, focusing on Instagram & TikTok.
- Established strong relationships with influencers and media in the fashion space that resulted in brand partnerships.
- Developed weekly reports analyzing J.Crew’s social performance per platform, highlighting engagement and growth rate, UGC mentions, impressions, and follows.
- Assisted in the planning and execution of J.Crew’s monthly social-first video and photo shoots, offering a social-first lens that encouraged the brand to tap into more pop culture moments and viral trends.

SHADOW
Associate Social Media Manager | May 2022 - December 2022
Social Media Coordinator | June 2021 - May 2022

- Re-branded the SHADOW identity on social by implementing a new social strategy inclusive of unique content creation, tapping into trends, and showcasing agency work.
- Planned and scheduled content for both SHADOW and on-retainer clients (Park Lane New York, Darling Rooftop, and Smyth Tribeca) on a month lead time.
- Drafted high-level monthly reports for on-retainer clients, preparing new strategies based on analytics including engagement, growth rate, impressions, and more.
- Acted as lead community manager for all social channels on a daily basis.
- Attended client events across the agency twice a month for live social capture and event recaps.
- Acted as SHADOW's DEI team Account Coordinator, leading all administrative tasks and assisting with the planning of internal and external D&I efforts.